We are specialised in:
- Facilitating the organisational- and cultural integration after a merger or acquisition.
- Develop and implement internationalisation strategies with focus on how to take advantage of the cultural diversity.
- Cultural change management.
- Facilitate development of a corporate culture that effectively supports the strategy and objectives of the company.
- Global leadership development.
- Organisational effectiveness assessment, which helps our clients to identify the cultural friction.
- Cultural due diligence.
- Cultural risk management.
- Improving communication and knowledge sharing in international organisations.
We are specialised in helping companies succeed across cultures, by reconciling the differences and turn them into sources of Syngergy. Our clients are companies who are moving into new areas, companies who are going through a merger or acquisition or companies who need to become better at utilising the cultural diversity within their own organisation.
Gugin was established in 2001 by Finn Majlergaard with the purpose to create an international business consulting firm, which could help companies succeed in a globalised world. Gugin has its headquarter in Copenhagen, Denmark, but works on projects all over the world.
In a world with rapid change you constantly need to change your processes and operating models in order to stay competitive and being able to pursue the opportunities that arise. Therefore we found it crucial to invest a lot of resources in development of tools and frameworks for companies facing these challenges of globalisation, commoditisation and global alliances.
We have 3 main areas of activities; research, training and consulting. They fuel each other, and this way we continously deliver solutions based on experience and innovation.
In 2011 we spent more than 3500 hours on research.
About the founder and managing partner
Dr. Finn Majlergaard, 47 has always been working internationally. Before founding Gugin he had held international management positions with IBM, CSC and Arthur Andersen
Business Consulting. From the beginning of his working life it quickly showed that one of his core competences was to reconcile differences and create strategic and operational advantages by utilizing the cultural diversity. In 2001 he decided to pursue the idea of developing a global operating consulting firm specialized in helping companies and organisations to take advantage of the cultural diversity.
Finn Majlergaard holds a doctorate from International School of Management in Paris, New York, Tokyo and Shanghai. He wrote his dissertation on how global operating companies can create competitive advantage from cultural diversity. He also holds an MBA from Henley Management College (now Henley Business School).
Apart from heading Gugin he is also the vice dean of academic affairs at International Institute of Paris and a professor at International School of Management in Paris.