Gugin Aviation Consulting and Training

We help Airlines and Airports develop winning company cultures

ANYONE CAN COPY YOUR PRODUCT BUT NO ONE CAN COPY YOUR CULTURE

When a passenger has to rate a flight it is an emotional and diffuse judgement based on the entire experience from arriving at the airport, getting through the airport, boarding the aircraft, the service onboard, punctuality, de- boarding, picking up luggage and leaving the airport.

Having the right culture will make people feel better and rate you higher.

Gugin helps you achieve that

WHAT CAN WE DO FOR YOU?

Research

We conduct cross-cultural research projects either on our own initiative or initiated by our clients

  • We investigate how you can position you in the best possible way for the future cultural preferences, norms and values.
  • How will digitalisation affect the way customers perceive your airline or airport and how can it help your organisation to strengthen your corporate values?

How will digitalisation affect the way customers perceive your airline or airport and how can it help your organisation to strengthen your corporate values?

WHAT CAN WE DO FOR YOU?

Training

We facilitate the cultural transformation of your organisation

  • We determine the current cultural DNA of your organisation and assess how well it fits your strategy and strategic objectives
  • We outline the corporate culture you should have that will support your strategy and strategic objectives in the best possible way
  • We develop a plan for the cultural change of your organisation that will accelerate the achievement of your strategic goals and objectives

We train your staff on the ground and in the air to reconcile cultural related conflicts occurring in their airport an onboard the aircraft. A compromise is not a solution, which is why you have to learn cultural reconciliation.

WHAT CAN WE DO FOR YOU?

Consulting

We provide insight into how future cultural challenges will affect your airline or airport

  • Which expectations does the next generation have to the airline industry, your airline or your airport? Which values are important to the future customers and how far is your organisation from having these values?
  • How close is your current corporate culture to the ideal culture that supports your strategic objectives in the best possible way and what are the true values in your organisation today?

Together we facilitate the transformation process while constantly assessing the progress and need for corrections

Preparing your organisations culture for digital transformation and the introduction of artificial intelligence will be essential for your future competitive advantage

WHO ARE WE AND WHAT DO WE DO?

Gugin is a global operating consulting, training and research firm specialised in leveraging the cultural diversity. We help companies around the world predicting what the future cultural preferences will look like. Then we help these companies facilitate the internal cultural change process so that they are ready to meet the future customers and attract the future employees and investors. The first companies who embrace new cultural realities win.

Anyone can copy your product but no one can copy your culture.

We help organisations create and develop winning cultures that both employees, customers and other stakeholders will admire. This way you gain a significant competitive advantage.

Cultural change takes time, but when you have an admirable culture, that culture will save you on a rainy day and it will boost you ahead of the competition when the sun shines.

We don’t believe in promoting cultural stereotypes simply because they don’t exist. When we work together with our clients the focus is always on how we can create synergies from bringing different cultures together irrespectively of they are corporate cultures, profession cultures, national cultures, gender cultures, etc.

Training

We train people at all levels to become more culturally intelligent. Then they can leverage the cultural diversity and secure cultural conflicts are avoided

Consulting

We help organisations develop winning cultures and facilitate cultural transformations that will secure our clients’ long-term competitive advantage and operational agility

Research

We conduct research on behalf of our clients to help them gain the necessary knowledge about how future cultural changes will affect their business

SOME OF GUGIN’S CLIENTS

We will be very happy to get in touch with you

13, Boulevard Gambetta
06000 Nice
FRANCE
gugin@gugin.com

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