Gugin helps you create a Winning Corporate Culture
So you can attract the most valuable employees, customers and investors
Anyone can copy your product, but nobody can copy your culture
Invest in your Corporate Culture
Here is why you should put your corporate in the centre of everything you do. 2/3 of all mergers and acquisitions fail to meet their objectives because of cultural clashes. A bad corporate culture has a huge negative influence on employee performance and employee satisfaction. If you have a bad corporate culture your customers can feel it too – just like you can feel if someone is lying to you.
On the other hand, when you have a great corporate culture people will work for less and your customers will pay more for your products and services. Furthermore, your organisation will be far more innovative and agile because people feel safe and happy.
The ideal corporate culture doesn’t develop itself
When a group of people are together they will always develop a culture, but most likely not the culture you need to succeed. Let Gugin help you develop and implement a culture that supports your strategic objectives and goals. This is the very best way to create sustainable competitive advantage.
Some of the companies Gugin has been creating winning corporate cultures for
A winning corporate culture sets you ahead of the competition
Your company culture is the glue that keeps your organisation together on a rainy day and when you have to go through periods of change. All organisations have a culture, but most of them don’t support the organisations’ strategies and missions. Does your corporate culture? Gugin analyses your organisation and brings you back on track.
Your Corporate Culture is your key to success
In a world where products get copied in no time and we have access to more information than ever before it has become increasingly difficult to build brands in the traditional way. Instead, the corporate- or company culture has become one of the key differentiators between success and failure.
Your ability to create a culture that attracts the right employees, the right customers and the right investors is a hard job, especially for managers or leaders who think it is all about economy and that culture is something you have as a side dish for marketing purposes.
Below you can see the outline of the cultural change process we facilitate when developing a new corporate culture together with a clients. It is an iterative process that the client needs to take ownership of as it never stops. Cultural change is constant. Today’s winning corporate culture will not be the winniner tomorrow.
We help airlines and airports develop a culture that both customers and employees admire.
We help Airlines and Airports prepare for future cultural challenges and we work with them to develop winning competitive cultures.
Featured blog posts from Gugin
Fighting climate change has to be embedded in the corporate cultures for a number of reasons. Learn why and how you change the corporate culture
Learn how to calculate the competitive advantage derived from cultural diversity, cultural intelligence and innovation.
#competitiveadvantage #innovation #diversity #leadership
Toxic work culture is bad for both you and your company Do you ever have the feeling that you have to pull all your energy together in order to be able to go to work? Do you have anxiety when entering your workplace? A toxic work culture can have a huge negative...
What is Organisational Culture Nudging Organisational culture nudging is a concept where we can alter people's behaviour in a predictable way without forbidding them to choose other options. It is used a lot in architecture where you want people to move in a specific...
Articles in Entrepreneur Magazine by Dr Finn Majlergaard
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do When You Feel Like Giving up as an Entrepreneur
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Gugin Course Modules
Gugin Course Module: Cross-Cultural Leadership Development
Gugin Course Module: Facilitating Post-Merger Integration
Gugin Course Module: Cultural Reconciliation
Gugin Course Module: The Global Project Manager
Gugin Course Module: The Global Middle Manager
Gugin Course Module: Motivating and Rewarding a Multicultural Team
Gugin Course Module: Leading through Change
Gugin Course Module: Get ready for Emerging Markets
Gugin Course Module: Advanced Cultural Intelligence
Gugin Course Module: Cultural Due-Diligence
Gugin Course Module: Leadership Across Cultures
Gugin Course Module: Global Leadership Preparation
Gugin Course Module: Strengths and Weaknesses as a Leader
Gugin Course Module: Leading Virtual Teams
Gugin Course Module: Introduction to Cultural Intelligence
Gugin Course Module: Organisational Damage Control