Corporate Culture Discovery Workshop
1 or 2 days – 2 facilitators – 18 people Maximum
Here is why you need this workshop for your executive team
You are probably good at assessing and acting on your financial risks, strategic risks, market risks, etc. But how good are you at assessing and acting on the cultural risks?
What if your corporate culture is a liability for the ability to hire the right people in the future? What if you have undiscovered cultural strengths? Most organisations actually do have undiscovered strengths. How well-aligned is your corporate culture with your strategy?
These are some of the questions we will help you find answers to during this 1- or 2-day workshop. At the end of the workshop, you will have a clear picture of your cultural strengths, weaknesses, opportunities and threats.
Who should attend?
Senior executives and specialists from the different parts of the organisation as one of our goals is to make sure your entire organisation has the same view of the cultural opportunities, strengths, weaknesses and threats. Only that way can you develop a winning corporate culture for the future success of your company.
Which topics do we cover?
We start with agreeing on the external factors that affect your company. Factors you can change, but that you have to relate to. It can be demographics, environment, cultural macro-norms, economy, political environment, technology, and legal constraints.
You have probably looked at these factors already and adjusted your strategy and risk assessments after it. So we will focus on the cultural risk assessment, but also help you discover corporate cultural strengths you might have been unaware of.
Finally, we will facilitate the development of action points and cultural KPIs and agree on is and how you want us to help with the follow-up and implementation process.
Where do you want the workshop?
We recommend the workshop is held outside the company premises, ideally out in nature. We can facilitate it in the southern French Alps, just 90 minutes from Nice Airport at a great location in one of the largest nature reserves in Europe. But that is entirely up to you.
Why should you choose Cross-Cultural training from Gugin?
From we started the company in 2001 we knew we would need an engine that could keep us ahead of the competition and constantly deliver world-class consultance and training. The world is constantly changing and we need to change with it and indeally develop services that addresses the agenda of tomorrow. Gugin stands on 3 pilars: Consulting, Training and Research. They fuel each other with great ideas for innovation and service development. When, for instance, we are helping a company with corporate cultural change we might discover cross-cultural issues, we haven’t seen before. We then reseach it further and find a great solution to the client and we can upgrade our training portfolio.
So you will NEVER experience us using 50 years old research, like Hofstede’s cultural dimensions that promotes cultural stereotypes based on nationalities. In fact our research has shown that these stereotypes don’t exist and that if you are promoting stereotypes like “the french are like… and the canadians are like…” you will just create more conflicts.
In everything we do, we focus on how you can synergies from the cultural diversity and our approach is generic. Bringing different nationalities together is no different from bringing different companies, different professions, different age-groups or different sub-cultures inside a company together. All our training gives you generic tool for levelraging the cultural diversity, no matter where it exist.
We develop generic cultural intelligence you can use every where
About Gugin Training Modules
Flexible, Impactful, and Tailored to Your Needs
All our corporate training modules are designed to be intensive, highly interactive learning experiences. You can mix and match modules to suit your specific goals, or integrate them seamlessly into your existing training programmes or corporate university curriculum. We also offer longer, in-depth courses for those seeking a more comprehensive learning journey.
If our standard courses don’t fully meet your needs, we frequently co-create bespoke training and coaching programmes with our clients — ensuring every session delivers maximum relevance and value.
Who Should Attend
These courses are ideal for professionals with first-hand cross-cultural experience — individuals who have found themselves outside their cultural comfort zone and had to navigate uncertainty. This background ensures that participants can immediately relate to the challenges and tools we explore.
Logistics
You are welcome to arrange the venue and manage participant logistics — Gugin will provide the expert facilitator and all course materials. Alternatively, we can take care of everything as a full-service course organiser if preferred. Each training module is designed for up to 12 participants, ensuring a dynamic yet personalised learning environment.
Take the Next Step
Discover how Gugin’s training can elevate your team’s cultural competence and global collaboration. Join the many leading organisations who trust Gugin to turn cultural challenges into strategic advantages — and see the results for yourself.