Gugin makes your corporate culture your strongest asset


Anyone can copy your Products, but no one can copy your Culture

We make your corporate culture support your strategy.

We train your organisation to become cultural intelligent

We lead you through cultural change

We integrate organisations after mergers and acquisitions

Training your Organisation

We have intensive general training modules and industry-specific programs for the aviation and the healthcare industries


Our very experienced consultants work with your team on any cultural change or cultural integration process


Together with leading academics around the world, we conduct research that takes our clients ahead of the competition.

A winning corporate culture sets you ahead of the competition

Your company culture is the glue that keeps your organisation together on a rainy day and when you have to go through periods of change. All organisations have a culture, but most of them don’t support the organisations’ strategies and missions. Does your corporate culture? Gugin analyses your organisation and brings you back on track.

Gugin Aviation

We help airlines and airports develop a culture that both customers and employees admire.
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We help Airlines and Airports prepare for future cultural challenges and we work with them to develop winning competitive cultures.

Gugin Healthcare

We help hospitals and clinics becoming better at working together across professions.

Access to all Gugin's blog posts

We write a lot about the issues our clients around the world are facing, the latest research and the solutions we constantly develop.

Download the good stuff

We have made a lot of our presentations, articles and white papers available for you to download. More are added regularly.


Free 30 min Consultation

Get a free 30 minutes consultation where we discuss a cross-cultural issue in your organisation. No strings attached.


Book a motivational speech

Put culturasl awareness on the agenda. Book Finn Majlergaard for a conference speech or a corporate event.


Some of Gugins clients

Get FREE whitepapers and leadership tips from Gugin

Get FREE whitepapers and leadership tips from Gugin

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