Gugin helps you develop cross-cultural leadership so you can attract the best talen and the best customers
Here is some of Gugin most popular cross-cultural leadership and team development training
Workshop: How to boost collaboration and innovation in the European defence industry
Highlights of this workshop for the EU defence industry
1. Turn Cultural Diversity into Your Secret Weapon for Innovation, Excellence, and Speed
2. Eliminate Friction and Strengthen Collaboration with Cultural & Emotional Intelligence
3. Ignite Passion and Keep Your Team Consistently Motivated
Workshop: Emotional intelligence as a leadership tool
This workshop is designed for experienced leaders who want to enhance their Emotional Intelligence (EQ) and Cultural Intelligence (CQ) to lead diverse teams more effectively. In today’s globalised and rapidly evolving business environment, the ability to navigate cultural differences and manage emotions is essential for leadership success.
Who should attend "Introduction to cultural intelligence?
The “Introduction to cultural intelligence” course module is the starting point for all Gugin’s cross-cultural and global leadership training, so we recommend this module for everyone who
Company Culture Discovery Workshop
What if your company culture is a liability for your ability to hire the right people in the future? What if you have undiscovered cultural strengths? Most organisations actually do have undiscovered strengths hidden in their company culture. How well-aligned is your company culture with your strategy?
Why do you need to develop cross-cultural leadership?
Because Anyone can copy your product, but nobody can copy your culture
Invest in your Corporate Culture
Here is why you should put your corporate in the centre of everything you do. 2/3 of all mergers and acquisitions fail to meet their objectives because of cultural clashes. A bad corporate culture has a huge negative influence on employee performance and employee satisfaction. If you have a bad corporate culture your customers can feel it too – just like you can feel if someone is lying to you.
On the other hand, when you have a great corporate culture people will work for less and your customers will pay more for your products and services.
Furthermore, your organisation will be far more innovative and agile because people feel safe and happy.
The ideal corporate culture doesn’t develop itself
When a group of people are together they will always develop a culture, but most likely not the culture you need to succeed. Let Gugin help you develop and implement a culture that supports your strategic objectives and goals. This is the very best way to create sustainable competitive advantage.
Years of experience
Participants on Gugin courses
Typical Gugin Consulting Projects
Gugin helps companies develop a Culture that supports their strategy and values
If the company culture doesn’t support your strategy and the values you desire, it is like driving a car with one foot on the speeder and the other on the brake pedal. You spend a lot of resources but you get nowhere. Gugin can help you develop a company culture that truly supports your strategy and values
Gugin facilitates Post-merger integration
2/3 of all mergers and acquisitions fail to meet their objectives due to cultural clashes. Gugin helps companies with the cultural integration process so you don’t lose your most important assets – your emaployees and your customers.
Gugin helps companies develop cultures that promote sustainability to employees, customers and investors
When a company wants to become more sustainable a cultural change is needed. The new values have to be backed by action and bold decisions. Gugin helps create the new values and define the new ideal company culture. We assess the difference between the current and desired culture and develop a plan for how to get there. Gugin also facilitates the cultural change process together with the client
Gugin facilitates smooth generation change in family owned companies
Family owned companies often have very strong cultures. But the next generation often want to set a new direction. Gugin help these companies with the cultural change when a new generation takes over.
Gugin helps you make your company culture your most valuable asset
Gugin is your global partner on all issues related to cross-cultural leadership or when you want to leverage cultural diversity in the best possible way
We help you develop the right corporate culture
Our cultural due diligence process gives us the cultural DNA of your current culture. We describe the ideal cultural DNA based on your strategy, your desired values and a number of other factors. Then we outline the gabs for each element in the cultural DNA between the current culture and the desired culture and provide a plan for how to fill the gap. We then facilitate the cultural chance while we train you to do it yourself in the future.
We help you to determine the real cultural strengths and weaknesses of your organisation
Knowing the real cultural strengths and weaknesses of your organisation is crucial when you want to understand why customers are happy with you, or not happy with you. It is crucial when you want to understand why your employees leave. Our cultural audit will give you the answers you need
We train your organisation to become more cultural intelligent
A high level of cultural intelligence is necessary on all levels of the organisation. When you have a high level of cultural intelligence you are more innovative, you solve conflicts intelligently and you are more successful as a company because you better understand the world around you
We coach your leaders and your teams when they need it
With Gugins online coaching we can coach your leaders, managers and teams when they need it. Time is everything when it comes to finding answers to cross-cultural issues. That is why Gugins coaching service is available 24 hours a day, 7 days a week.
Gugin step in when there is a crisis
Gugin can step in at short notice if there is a leadership crisis, an internal or external cultural issue or you need a fast response to a cultural dilemma
Let Gugin Guide Your Cultural Transformation – Because Culture is Your Greatest Competitive Advantage
A strong, purposeful corporate culture sets you apart in a world where products can be replicated overnight and markets shift in the blink of an eye. Your culture is the glue that holds your organisation together—especially in times of uncertainty, transition, or growth.
At Gugin, we believe your corporate culture should do more than exist; it should actively support your strategic goals and fuel your mission. Yet most organisations operate with cultures that are misaligned, outdated, or misunderstood. Does yours truly serve your ambitions?
We specialise in cross-cultural leadership and cultural transformation, helping organisations like yours redefine what culture means—internally and externally. Through deep analysis and collaborative development, we help you build a culture that attracts the right people: talented employees, loyal customers, and committed investors.
In today’s hyperconnected and fast-changing world, it’s not your products or services that will set you apart—it’s your ability to lead across cultures and foster a values-driven, resilient, and adaptable corporate identity. That’s where cross-cultural leadership becomes essential, and where Gugin excels.
Together, we’ll guide you through a dynamic, iterative process of cultural change—one that your organisation will take ownership of, because a successful culture is never static. What wins today may not win tomorrow. The journey doesn’t end—it evolves.
Let Gugin be your trusted partner in building a culture that leads, inspires, and endures.
Here are some of the companies had chosen to work with Gugin
