Gugin Creates a Winning Corporate Culture for you
So You Can Get The Best Employees And Win More Business
Anyone can copy your product, but nobody can copy your corporate culture
We help you develop a winning corporate culture for your organisation. With a strong, admirable company culture you will attract the best employees and the best customers. A strong corporate culture also boosts innovation and your ability to change.
We are a global organisation who can help you through all cultural change processes with training, consulting, coaching and research.
Invest in your Corporate Culture
Here is why you should put your corporate in the centre of everything you do. 2/3 of all mergers and acquisitions fail to meet their objectives because of cultural clashes. A bad corporate culture has a huge negative influence on employee performance and employee satisfaction. If you have a bad corporate culture your customers can feel it too – just like you can feel if someone is lying to you.
On the other hand, when you have a great corporate culture people will work for less and your customers will pay more for your products and services. Furthermore, your organisation will be far more innovative and agile because people feel safe and happy.
The ideal corporate culture doesn’t develop itself
When a group of people are together they will always develop a culture, but most likely not the culture you need to succeed. Let Gugin help you develop and implement a culture that supports your strategic objectives and goals. This is the very best way to create sustainable competitive advantage.
Some of the companies Gugin has been creating winning corporate cultures for
A winning corporate culture sets you ahead of the competition
Your company culture is the glue that keeps your organisation together on a rainy day and when you have to go through periods of change. All organisations have a culture, but most of them don’t support the organisations’ strategies and missions. Does your corporate culture? Gugin analyses your organisation and brings you back on track.
Your Corporate Culture is your key to success
In a world where products get copied in no time and we have access to more information than ever before it has become increasingly difficult to build brands in the traditional way. Instead, the corporate- or company culture has become one of the key differentiators between success and failure.
Your ability to create a culture that attracts the right employees, the right customers and the right investors is a hard job, especially for managers or leaders who think it is all about economy and that culture is something you have as a side dish for marketing purposes.
Below you can see the outline of the cultural change process we facilitate when developing a new corporate culture together with a clients. It is an iterative process that the client needs to take ownership of as it never stops. Cultural change is constant. Today’s winning corporate culture will not be the winniner tomorrow.
We help airlines and airports develop a culture that both customers and employees admire.
We help Airlines and Airports prepare for future cultural challenges and we work with them to develop winning competitive cultures.
Featured blog posts from Gugin
Learn how to calculate the competitive advantage derived from cultural diversity, cultural intelligence and innovation.
#competitiveadvantage #innovation #diversity #leadership
Cultural fit or skills – what is most important when you hire people? You will probably say both, but which one comes first? Do you start by looking for people who culturally fit into your organisation or do you start by looking for specific skills for a specific job?
Are you a teaser or a pleaser or in other words: are you a leader or a manager? We need both, but it is important you identify your personal preference. Leaders break the rules, while the managers reinforce them. Who are you?
Cross Cultural Management is challenging to most managers. This article outlines 3 of the challenges and suggests how you can deal with them
What is Organisational Culture Nudging Organisational culture nudging is a concept where we can alter people's behaviour in a predictable way without forbidding them to choose other options. It is used a lot in architecture where you want people to move in a specific...
Look carefully at the image above. What do you pay attention to first? Do you first pay attention to that there are three squares or do you first pay attention to the three different colors? How much cultural intelligence do you have? In Gugin we teach leaders around...
Fighting climate change has to be embedded in the corporate cultures for a number of reasons. Learn why and how you change the corporate culture
A lot of people want to become a leader. This article is about why you most likely will fail to become a leader. The article is also about what you can do yourself to change that situation. But you will probably find it is much harder than you anticipated.
I gave my students in “Leadership across Cultures” the exam question: “Which rules and norms will you break in order to be considered a leader?” This article covers some of the findings and delivers a glimpse of what future employers can expect from ambitious american students
Cultural Audit - Get the truth about your organisation Introduction Cultural audit is the process where we describe all the aspects of a particular organisational culture. Gugin has developed and refined a comprehensive framework that gives us all the insight we need...
Articles in Entrepreneur Magazine by Dr Finn Majlergaard
Finn Majlergaard: 5 Things You Should Look for When Hiring Your First Employee
Finn Majlergaard: 4 Leadership Topics to Focus on in 2019
Finn Majlergaard: How Indian Businesses Can Become More Successful Internationally
Finn Majlergaard: The Concrete Reason Why We Should All Close Our Facebook Accounts
Finn Majlergaard: As a Leader: Never Compromise Your Core Values
Finn Majlergaard: Are the Value Statements on Your Corporate Website Real?
Finn Majlergaard: How Artificial Intelligence can Damage Your Corporate Culture
Finn Majlergaard: Do you Have the Courage to Follow Your Intuition as a Leader?
Finn Majlergaard: What Should You
do When You Feel Like Giving up as an Entrepreneur
Finn Majlergaard: Here’s Why Entrepreneurs Working in AI Should Look at France for Partnership
Finn Majlergaard: How Diversity Can Give You the Biggest Competitive Advantage
[Trend 2020] Top 5 Topics Entrepreneurs Should Focus on in 2020
Gugin Course Modules
Gugin Course Module: Cross-Cultural Leadership Development
Gugin Course Module: Facilitating Post-Merger Integration
Gugin Course Module: Cultural Reconciliation
Gugin Course Module: The Global Project Manager
Gugin Course Module: The Global Middle Manager
Gugin Course Module: Motivating and Rewarding a Multicultural Team
Gugin Course Module: Leading through Change
Gugin Course Module: Get ready for Emerging Markets
Gugin Course Module: Cultural Intelligence 2
Gugin Course Module: Cultural Due-Diligence
Gugin Course Module: Leadership Across Cultures
Gugin Course Module: Global Leadership Preparation
Gugin Course Module: Strengths and Weaknesses as a Leader
Gugin Course Module: Leading Virtual Teams
Gugin Course Module: Cultural Intelligence 2
Gugin Course Module: Organisational Damage Control