Who we are and what we can do for you

We help you create a winning company culture so you can attract the best customers and the best employees now and in the future.

01. Consulting

We provide insight into how future cultural challenges will affect your company and organisation

  • Which expectations does the next generation have for your industry, your company and your type of organisation? Which values are important to the future customers and how far is your organisation from having these values?
  • How close is your current corporate culture to the ideal culture that supports your strategic objectives in the best possible way and what are the true values in your organisation today?

02. Training

We facilitate the cultural transformation of your organisation

  • We determine the current cultural DNA of your organisation and assess how well it fits your strategy and strategic objectives.
  • We outline the corporate culture you should have, in order┬áto support your strategy and strategic objectives in the best possible way.
  • We develop a plan for the cultural change of your organisation that will accelerate the achievement of your strategic goals and objectives

Read more about our Training programs here

03. Research

We conduct cross-cultural research projects either on our own initiative or initiated by our clients

  • We investigate how you can position you in the best possible way for the future cultural preferences, norms and values.
  • How will digitalisation affect the way customers perceive your airline or airport and how can it help your organisation to strengthen your corporate values?

We are needed

Cross-cultural skills are becoming crucial for everyone in an organisation


M&A failure rate due to cultural clashes


Leaders who want more training

Our Clients

Our leadership

Dr Finn Majlergaard


Dr. Finn Majlergaard is the founding partner and CEO of Gugin. He holds a doctorate degree from International School of Management in Paris, New York, Tokyo and Shanghai and a MBA from Henley Management College, UK. He has always worked internationally and before founding Gugin he held international managment positions with IBM, CSC and Arthur Andersen Business Consulting. He is a member of society of industry leaders and a fellow at The World Certification Institute. Besides leading Gugin he is a visiting professor at several business schools and universities around the world where he draws on his vast experience and comprehensive academic background. He is also on several board of directors.

Let us know how we can help you

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