The Corporate Culture in the Aviation Industry

Is the key to Customer Loyalty and Profitability

IN THE AVIATION INDUSTRY, ANYONE CAN COPY YOUR PRODUCT BUT NO ONE CAN COPY YOUR CULTURE

Corporate Culture in Aviation

When a passenger is rating a flight it is an emotional and diffuse judgement based on the entire experience from arriving at the airport, getting through the airport, boarding the aircraft, the service onboard, punctuality, deboarding, picking up luggage and leaving the airport. Decomposing that diffuse process into tangible parts you can manage as an airline or airport is Gugins core competence.

It is all about developing the right culture – a culture no one else in the aviation industry can copy. when you have that admirable culture, your customers will be willing to pay more for your product and your employees will be willing to work for less. This way you can increase both employee satisfaction, customer satisfaction and your profitability.

Gugin helps you achieve that

WHAT CAN WE DO FOR YOU?

Research

Gugin conducts cross-cultural research projects for the aviation industry either on our own initiative or initiated by our clients in the aviation industry

  • We investigate how you can position you in the best possible way for the future cultural preferences, norms and values.
  • We identify and quantify the key success factors in the corporate culture in the aviation industry
  • How will digitalisation affect the way customers perceive your airline or airport and how can it help your organisation to strengthen your corporate values?

How will digitalisation affect the way customers perceive your airline or airport and how can it help your organisation to strengthen your corporate values?

WHAT CAN WE DO FOR THE AVIATION INDUSTRY?

Gugin facilitates the cultural transformation of your airline or airport

  • We determine the current cultural DNA of your organisation and assess how well it fits your strategy and strategic objectives
  • We assess the current norms and values for corporate culture in the aviation industry.
  • We outline the corporate culture you should have that will support your strategy and strategic objectives in the best possible way
  • We develop a plan for the cultural change of your organisation that will accelerate the achievement of your strategic goals and objectives

We train your staff on the ground and in the air to reconcile cultural related conflicts occurring in their airport an onboard the aircraft. A compromise is not a solution, which is why you have to learn cultural reconciliation.

WHAT CAN WE DO FOR THE AVIATION INDUSTRY?

Consulting

We provide insight into how future cultural challenges will affect your airline or airport

  • Which expectations does the next generation have to the airline industry, your airline or your airport? Which values are important to future customers and how far is your organisation from having these values?
  • How close is your current corporate culture to the ideal culture that supports your strategic objectives in the best possible way and what are the true values in your organisation today?

Together we facilitate the transformation process while constantly assessing the progress and need for corrections Preparing your organisations culture for digital transformation and the introduction of artificial intelligence will be essential for your future competitive advantage

WHO ARE WE AND WHAT DO WE DO?

Gugin is a global operating consulting, training and research firm specialised in leveraging the cultural diversity. We help companies around the world predicting what the future cultural preferences will look like. Then we help these companies facilitate the internal cultural change process so that they are ready to meet the future customers and attract the future employees and investors. The first companies who embrace new cultural realities win. Anyone can copy your product but no one can copy your culture. We help organisations create and develop winning cultures that both employees, customers and other stakeholders will admire. This way you gain a significant competitive advantage. Cultural change takes time, but when you have an admirable culture, that culture will save you on a rainy day and it will boost you ahead of the competition when the sun shines. We don’t believe in promoting cultural stereotypes simply because they don’t exist. When we work together with our clients the focus is always on how we can create synergies from bringing different cultures together irrespectively of they are corporate cultures, profession cultures, national cultures, gender cultures, etc.

Training for the aviation industry

We train people working in the air and on the ground to become more culturally intelligent. This way all passengers irrespectively of cultural preferences will feel appreciated and welcome.

Consulting for the aviation industry

We help the aviation industry to develop winning cultures. This is the very best way to improving customer and employee satisfaction. A strong corporate culture will also save you on a rainy day when the aviation industry or your airline is facing difficult times

Research for the aviation industry

We conduct research on behalf of our clients to help them gain the necessary knowledge about how future cultural changes will affect their airlines or airport. Predicting future behavioural patterns is our speciality.

SOME OF GUGIN’S CLIENTS 

Please let us know how we can help you

Send us an email or fill out the form on the left
gugin@gugin.com

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