Corporate Culture Discovery Workshop

1 or 2 days – 2 facilitators – 18 people Maximum

Get the course as an online facilitated course

This workshop can also be delivered as an online workshop, facilitated via Zoom. Please do get in touch to learn more

Here is why you need this workshop for your executive team

You are probably good at assessing and acting on your financial risks, strategic risks, market risks, etc. But how good are you at assessing and acting on the cultural risks?

What if your corporate culture is a liability for the ability to hire the right people in the future? What if you have undiscovered cultural strengths? Most organisations actually do have undiscovered strengths. How well-aligned is your corporate culture with your strategy?

These are some of the questions we will help you find answers to during this 1- or 2-day workshop. At the end of the workshop, you will have a clear picture of your cultural strengths, weaknesses,  opportunities and threats.

Who should attend?

Senior executives and specialists from the different parts of the organisation as one of our goals is to make sure your entire organisation has the same view of the cultural opportunities, strengths, weaknesses and threats. Only that way can you develop a winning corporate culture for the future success of your company.

Which topics do we cover?

We start with agreeing on the external factors that affect your company. Factors you can change, but that you have to relate to. It can be demographics, environment, cultural macro-norms, economy, political environment, technology, and legal constraints.

You have probably looked at these factors already and adjusted your strategy and risk assessments after it. So we will focus on the cultural risk assessment, but also help you discover corporate cultural strengths you might have been unaware of.

Finally, we will facilitate the development of action points and cultural KPIs and agree on is and how you want us to help with the follow-up and implementation process.

Where is the workshop facilitated

We recommend the workshop is held outside the company premises, ideally out in nature. We can facilitate it in the southern French Alps, just 90 minutes from Nice Airport at a great location in one of the largest nature reserves in Europe. But that is entirely up to you.

Cross-cultural training by Gugin in the Alps

Why should you choose Cross-Cultural training from Gugin?

From we started the company in 2001 we knew we would need an engine that could keep us ahead of the competition and constantly deliver world-class consultance and training. The world is constantly changing and we need to change with it and indeally develop services that addresses the agenda of tomorrow. Gugin stands on 3 pilars: Consulting, Training and Research. They fuel each other with great ideas for innovation and service development. When, for instance, we are helping a company with corporate cultural change we might discover cross-cultural issues, we haven’t seen before. We then reseach it further and find a great solution to the client and we can upgrade our training portfolio.

So you will NEVER experience us using 50 years old research, like Hofstede’s cultural dimensions that promotes cultural stereotypes based on nationalities. In fact our research has shown that these stereotypes don’t exist and that if you are promoting stereotypes like “the french are like… and the canadians are like…” you will just create more conflicts.

In everything we do, we focus on how you can synergies from the cultural diversity and our approach is generic. Bringing different nationalities together is no different from bringing different companies, different professions, different age-groups or different sub-cultures inside a company together. All our training gives you generic tool for levelraging the cultural diversity, no matter where it exist.

We develop generic cultural intelligence you can use every where 

About Gugin Training Modules

Almost all our corporate training modules are designed as intensive, interactive learning modules. You can combine the training modules almost as you like. They can also fit into your existing training programs or corporate university curriculum. We also have longer, more in-depth courses. Please see the complete list of standard courses we offer. We also design a lot of specialised training and coaching programs together with our clients if the existing courses don’t meet the needs.

Prerequisites for attending

The attendees are expected to have personal cross-cultural experiences that include having been in situations where they were uncertain about what to do because they were outside their cultural comfort zone.


You will organise the venue – everything included – and manage the participants. Gugin will provide instructor and course material. Gugin can also be a full-service course organiser, but usually, our clients want to organise the practicalities themselves. You can invite 12 people to each course module.

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