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The Millennial Generation change the Cultural Patterns
The millennials are between 20 and 35 years old and they haven't lived a life without the internet. They are probably the most progressive, idealistic and tolerant generation the world has seen. Who are they and how are they going to change the world? The reason why I...
There is one thing worse than bad leadership
We are good at reducing bad leadership Most leaders and managers are well aware that the quality of their performance has a huge influence on the people they manage or lead. This is also why organisational feedback systems are so valuable because they indicate how and...
Artificial Intelligence :: How not to destroy your company culture
chatGPT sparked the AI race into warp speed leaving companies, legislators and everyone else partly paralysed about what that is going to mean to everything we know. Gugin has helped companies create the right company cultures for more than 20 years. We have never...
Be Global in anything you do everywhere in the world
It seems Hamlet is not alone with his whim. Born from a genius mind four centuries ago, it still holds true to describe one of the most difficult processes for any human being: Decision Making. It can be as complex as a multinational acquisition or as simple as what...
Future Cultural Challenges for Airlines and Airports – Full document
Executive Summary IATA has forecasted that passenger demand to double over 20 Years with the fastest-growing markets in Asia and Sub-saharan Africa. This is no surprise that the emerging and frontier market economies account for the biggest growth in the near future....