Cultural Awareness Workshop
2 days (12-hours) excluding breaks – 1 facilitator – 18 people Maximum
Who is this course aimed at?
Most cultural conflicts arise because we interpret other people’s behaviour and appearance the wrong way. We can only change that if we develop a higher level of Cultural Intelligence, which is the purpose of this intensive course module.!
Cultural Intelligence is firstly the ability understand and accept that our differences in cultural preferences lead to different behaviours and different value systems. Secondly Cultural Intelligence is the ability to leverage from that diversity instead of ending up in a conflict. This course module covers the first part.
This course is more high-level than Introduction to Cultural intelligence. It is therefore suitable as an introduction to cultural intelligence for leaders and managers who just need to get an overview.
What will you learn?
You will learn to understand the world around you in a different way. You will become aware of why people behave different depending on their cultural preferences, values and norms.
You will also learn that there is more than one truth and that success depends on your ability to bring different realities together in a common solution instead of fighting for your own point of cultural view
Which topics do we cover?
There is more than one right way to do things.
• The layers of Culture.
• Identifying other people’s norms and values.
• Cultural Identities.
• How to change your own behaviour.
Developing Cultural Intelligence is like climbing a ladder; the higher you get the more you can see and the more you will understand.
Why should you choose Cross-Cultural training from Gugin?
From we started the company in 2001 we knew we would need an engine that could keep us ahead of the competition and constantly deliver world-class consultance and training. The world is constantly changing and we need to change with it and indeally develop services that addresses the agenda of tomorrow. Gugin stands on 3 pilars: Consulting, Training and Research. They fuel each other with great ideas for innovation and service development. When, for instance, we are helping a company with corporate cultural change we might discover cross-cultural issues, we haven’t seen before. We then reseach it further and find a great solution to the client and we can upgrade our training portfolio.
So you will NEVER experience us using 50 years old research, like Hofstede’s cultural dimensions that promotes cultural stereotypes based on nationalities. In fact our research has shown that these stereotypes don’t exist and that if you are promoting stereotypes like “the french are like… and the canadians are like…” you will just create more conflicts.
In everything we do, we focus on how you can synergies from the cultural diversity and our approach is generic. Bringing different nationalities together is no different from bringing different companies, different professions, different age-groups or different sub-cultures inside a company together. All our training gives you generic tool for levelraging the cultural diversity, no matter where it exist.
We develop generic cultural intelligence you can use every where
About Gugin Training Modules
Flexible, Impactful, and Tailored to Your Needs
All our corporate training modules are designed to be intensive, highly interactive learning experiences. You can mix and match modules to suit your specific goals, or integrate them seamlessly into your existing training programmes or corporate university curriculum. We also offer longer, in-depth courses for those seeking a more comprehensive learning journey.
If our standard courses don’t fully meet your needs, we frequently co-create bespoke training and coaching programmes with our clients — ensuring every session delivers maximum relevance and value.
Who Should Attend
These courses are ideal for professionals with first-hand cross-cultural experience — individuals who have found themselves outside their cultural comfort zone and had to navigate uncertainty. This background ensures that participants can immediately relate to the challenges and tools we explore.
Logistics
You are welcome to arrange the venue and manage participant logistics — Gugin will provide the expert facilitator and all course materials. Alternatively, we can take care of everything as a full-service course organiser if preferred. Each training module is designed for up to 12 participants, ensuring a dynamic yet personalised learning environment.
Take the Next Step
Discover how Gugin’s training can elevate your team’s cultural competence and global collaboration. Join the many leading organisations who trust Gugin to turn cultural challenges into strategic advantages — and see the results for yourself.