Workshop: Cultural Nudging – a fun way to make cultural changes to your organisation

1 or 2 day(s) –  2 facilitators – 18 people Maximum

Get the course as an online course

All our course modules can also be delivered as online, live courses. Please do get in touch to learn more

Who is this course module aimed at?

This course is aimed at managers and professionals who want to learn the concepts of cultural nudging and how to use cultural nudging to facilitate cultural change in their organisation. It is an interactive, activity based and fun course that will open your eyes. 

Cultural Nudging is a fun an effective way of adjusting e.g. a corporate culture. Gugin has developed this course after having  developed our cultural nudging methodology over the past decade. 

What will you learn?

You will learn the concepts of cultural nudging and how to apply these concepts so you can facilitate cultural changes in a group or organisation. Cultural nudging is not a panacea, so you will also learn when it is the right tool to use and when it is not. We will cover ecerything around cultural nudging from the concept, its application to how you can develop your own cultural nudges. We will also cover how to deal with scepticism and resistance to change 

As you may have noticed, you can get this course in a 1-day or 2-days version. In the 2-days version we will have a lot more exercises and we will spend more time on how to introduce cultural nudging and how to measure the effects.

Which topics do we cover?

The topics we will cover in this course are in short:

  • What is cultural nudging and what can you do with it?
  • Why and how did Gugin develop the concept?
  • What can’t you use cultural nudging for?
  • Identification of existing cultural nudges
  • Develop and test your own cultural nudges
  • Why are people motivated to change behaviour because of a cultural nudge?
  • How do you measure the effect of a cultural nudge?
  • What is the life-cycle of a cultural nudge
  • Dealing with scepticism and resistance to cultural nudging
  • The cultural nudging toolbox

As mentioned above, this course is available as both a 1-day or 2-days course. In the 2-days course we have a lot more time for exercises and experiments and we will elaborate more on the external factors of introducing and using cultural nudges.

What to do next?

If you think this course is what you need for your group or organisation then please get in touch. This course can be delivered both online or at a venue of your choice. We do however recommend, that this course is facilitated where we are together physically as it involves a lot of activity-based learning, use of the existing environment and a general high level of interactivity.

Get in touch and let us findthe solution that works best for you.

Why should you choose Cross-Cultural training from Gugin?

From we started the company in 2001 we knew we would need an engine that could keep us ahead of the competition and constantly deliver world-class consultance and training. The world is constantly changing and we need to change with it and indeally develop services that addresses the agenda of tomorrow. Gugin stands on 3 pilars: Consulting, Training and Research. They fuel each other with great ideas for innovation and service development. When, for instance, we are helping a company with corporate cultural change we might discover cross-cultural issues, we haven’t seen before. We then reseach it further and find a great solution to the client and we can upgrade our training portfolio.

So you will NEVER experience us using 50 years old research, like Hofstede’s cultural dimensions that promotes cultural stereotypes based on nationalities. In fact our research has shown that these stereotypes don’t exist and that if you are promoting stereotypes like “the french are like… and the canadians are like…” you will just create more conflicts.

In everything we do, we focus on how you can synergies from the cultural diversity and our approach is generic. Bringing different nationalities together is no different from bringing different companies, different professions, different age-groups or different sub-cultures inside a company together. All our training gives you generic tool for levelraging the cultural diversity, no matter where it exist.

We develop generic cultural intelligence you can use every where 

About Gugin Training Modules

All our corporate training modules are designed as intensive, interactive learning modules. You can combine the training modules almost as you like. They can also fit into your existing training programs or corporate university curriculum. We also have longer, more in-depth courses. Please see the complete list of standard courses we offer. We also design a lot of specialised training and coaching programs together with our clients if the existing courses don’t meet the needs.

Prerequisites for attending

The attendees are expected to have personal cross-cultural experiences that include having been in situations where they were uncertain about what to do because they were outside their cultural comfort zone.


You will organise the venue – everything included – and manage the participants. Gugin will provide instructor and course material. Gugin can also be a full-service course organiser, but usually, our clients want to organise the practicalities themselves. You can invite 12 people to each course module.

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