How to leverage the cultural synergies in Emerging Markets
6 Hours excluding breaks – 1 facilitator – 18 people Maximum
Who should attend this emerging market course?
This course is intended for managers who have a new responsibility for developing the business into new emerging markets. You will learn how to assess cultural opportunities and challenges which are different from what you are used to.
It is a prerequisite for attending this course module that you have completed Introduction to Cultural Intelligence and Advanced Cultural Intelligence, as we use the learnings and methodologies from these courses
What will you learn?
In this course, you will learn which cultural and organisational factors to take into consideration when developing your business into one or more emerging markets. You have to lead, organise yourself and motivate your people in very different ways than you probably are used to. We don’t give you a panacea because it doesn’t exist, but we will give you the tools to analyse a situation and the new emerging market environment in a better way. When you have done that analysis you can adjust your leadership style, your recruitment process, your organisation, etc. to fit the new environment in the best possible way. This way you will have a much better chance of succeeding with your venture.
The workshop will be facilitated in such a way that the participants experiences will be blended with the academic content presented by the facilitator. There will also be individual reflection exercises when each participant is developing his or her action plan for change in order to become more cultural intelligent.
Which topics are covered?
We will deal with the cultural aspects when you expand your business into new territories. We will not impose stereotypes about how a particular country is. Instead, we will deal with the areas you have to be aware of and how you can assess the differences. It can, for instance, be differences in preferred leadership style, different perceptions of status or different ways of motivating and rewarding your employees.
As national cultural stereotypes don’t exist you will instead learn how to discover the differences and develop an approach to how to bridge the gaps in an intelligent way
After the course
After having completed the “ Entering Emerging Markets ” course it is time to practice. Practice what you have learned so that you get the concepts and tools under your skin. After a while, you can have a look at some of our other, more specialised cross-cultural course modules. We can also offer you just-in-time online coaching so that you can get the help right when you need it. Learn more about the online cross-cultural consulting here
Why should you choose Cross-Cultural training from Gugin?
From we started the company in 2001 we knew we would need an engine that could keep us ahead of the competition and constantly deliver world-class consultance and training. The world is constantly changing and we need to change with it and indeally develop services that addresses the agenda of tomorrow. Gugin stands on 3 pilars: Consulting, Training and Research. They fuel each other with great ideas for innovation and service development. When, for instance, we are helping a company with corporate cultural change we might discover cross-cultural issues, we haven’t seen before. We then reseach it further and find a great solution to the client and we can upgrade our training portfolio.
So you will NEVER experience us using 50 years old research, like Hofstede’s cultural dimensions that promotes cultural stereotypes based on nationalities. In fact our research has shown that these stereotypes don’t exist and that if you are promoting stereotypes like “the french are like… and the canadians are like…” you will just create more conflicts.
In everything we do, we focus on how you can synergies from the cultural diversity and our approach is generic. Bringing different nationalities together is no different from bringing different companies, different professions, different age-groups or different sub-cultures inside a company together. All our training gives you generic tool for levelraging the cultural diversity, no matter where it exist.
We develop generic cultural intelligence you can use every where
About Gugin Training Modules
Flexible, Impactful, and Tailored to Your Needs
All our corporate training modules are designed to be intensive, highly interactive learning experiences. You can mix and match modules to suit your specific goals, or integrate them seamlessly into your existing training programmes or corporate university curriculum. We also offer longer, in-depth courses for those seeking a more comprehensive learning journey.
If our standard courses don’t fully meet your needs, we frequently co-create bespoke training and coaching programmes with our clients — ensuring every session delivers maximum relevance and value.
Who Should Attend
These courses are ideal for professionals with first-hand cross-cultural experience — individuals who have found themselves outside their cultural comfort zone and had to navigate uncertainty. This background ensures that participants can immediately relate to the challenges and tools we explore.
Logistics
You are welcome to arrange the venue and manage participant logistics — Gugin will provide the expert facilitator and all course materials. Alternatively, we can take care of everything as a full-service course organiser if preferred. Each training module is designed for up to 12 participants, ensuring a dynamic yet personalised learning environment.
Take the Next Step
Discover how Gugin’s training can elevate your team’s cultural competence and global collaboration. Join the many leading organisations who trust Gugin to turn cultural challenges into strategic advantages — and see the results for yourself.