Gugin Course module: Get ready for Emerging Markets

3 Hours excluding Breaks – 1 Facilitator – 20 People maximum

Prerequisites for attending

The attendees are expected to have personal cross-cultural experiences. They are also expected to have experiences as a leader or manager where they could not solve a culturally related problem.

It is also a prerequisite that Cultural Intelligence 1 a Cultural Intelligence 2 have been completed.

After the Course

After the course the attendees will know a different and much more rewarding way of resolving culturally related conflicts.


A classroom is needed with Whiteboard and a projector where a computer can be connected

emerging markets

Gugin on: Getting into Emerging Markets

In this course you will learn which cultural and organisational factors to take into consideration when developing your business into one or more emerging markets.

You have to lead, organise yourself and motivate your people in very different ways than you probably are used to. We don’t give you a panacea because it doesn’t exist, but we will give you the tools to analyse a situation and the environment in a better way. When you have done that analysis you can adjust your leadership style, your recruitment process, your organisation etc. to fit the new environment in the best possible way.

This way you will have a much better chance of succeeding with your venture.

Topics covered

  • What is unique about emerging markets.
  • Interpret your observations correctly.
  • This is NOT business as usual.
  • Recruit the right people for the venture.

Who should attend “Get ready for Emerging Markets”?

This course is intended for managers who have a new responsibility for developing the busines into new emerging markets. You will learn how to assess cultural opportunities and challenges which are different from what you are used to.

Facilitation style

The workshop will be facilitated in such a way that the participants experiences will be blended with the academic content presented by the facilitator. There will also be individual reflection exercises when each participant is developing his or her action plan for change in order to become more cultural intelligent.

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