How to get the right heroes in your organisation?

This speech on developing the heroes in your organisation is aimed at decision-makers in companies of all sizes. It is, however, particularly useful for companies who are in growth stages or who have recently gone through a merger or acquisition

You must book this speech because it is so easy to focus all your energy on all the tangible targets. When doing that you easily forget the most important factors like:

• Why do people choose to work here?
• Why do the customers choose to buy from us and not our competitors?

It is particularly important if you are a company with significant growth rates (either positive or negative).

Knowing the strengths and weaknesses of your corporate culture is essential. One of the important factors for building the right corporate culture is having the right heroes. It may sound childish but we need heroes at all ages in our life. We need people to look up to for guidance and inspiration.

In our work with hundreds of companies around the world, we have often seen that many organisations don’t have the heroes they should have. it is similar to when we see children having bad parents. We all know where it is going to end. Organisations are no different.

Sometimes we look up to people whose actions contradict the corporate values. A typical example is we might admire the salesperson who is able to trick customers into buying something we know the customer will regret. It might be against your company policy but still, we might admire the person who is capable of doing it.

This is, of course, wrong and it is undermining the corporate culture and it will inevitably hurt the company badly later.

In this speech, Dr Finn Majlergaard will give examples of how having the wrong corporate heroes has damaged the company. And then he will demonstrate how you can identify and develop the right heroes in your organisation. Heroes that support your objectives and the development of your desired corporate culture. 

Dr Finn Majlergaard delivers his keynote speeches all over the world, either at conferences or at corporate events. Often the speeches are followed up by a work or training session for a smaller audience. You can learn more about Gugins training sessions and workshops here.

Dr Finn Majlergaard is the founder and CEO of Gugin. Gugin has helped more than 600 companies around the world with corporate culture change, post-merger integration, crisis management and cultural turn-around. Apart from being an award-winning keynote speaker, he is also a professor at several business schools and universities around the world. He has published several books and he is a regular contributor to Entrepreneur Magazine and Financier Worldwide. He holds a doctorate degree from International School of Management in Paris, Tokyo, Shanghai and New York and an MBA from Henley Business School. He has also founded several other companies and is on the board of directors of several companies that share his values and ambitions.