You must book this speech because it is so easy to focus all your energy on all the tangible targets. When doing that you easily forget the most important factors like:
- Why do people choose to work here?
- Why do the customers choose to buy from us and not our competitors?
It is particularly important if you are a company with significant growth rates (either positive or negative).
Knowing the strengths and weaknesses of your corporate culture is essential. One of the important factors for building the right corporate culture is having the right heroes. It may sound childish but we need heroes at all ages in our life. We need people to look up to for guidance and inspiration.
In our work with hundreds of companies around the world, we have often seen that many organisations don’t have the heroes they should have. it is similar to when we see children having bad parents. We all know where it is going to end. Organisations are no different.
Sometimes we look up to people whose actions contradict the corporate values. A typical example is we might admire the salesperson who is able to trick customers into buying something we know the customer will regret. It might be against your company policy but still, we might admire the person who is capable of doing it.
This is, of course, wrong and it is undermining the corporate culture and it will inevitably hurt the company badly later.
In this speech, Dr Finn Majlergaard will give examples of how having the wrong corporate heroes has damaged the company. And then he will demonstrate how you can identify and develop the right heroes in your organisation. Heroes that support your objectives and the development of your desired corporate culture.