Executive Workshop: The Importance of a Strong Company Culture

This highly interactive 6-hour workshop is designed to help executives understand, assess, and actively shape their company culture to drive business success. Many leaders focus on strategy, performance, and profitability, but company culture is the foundation that sustains long-term growth, innovation, and employee engagement.

Through practical exercises, real-world case studies, and strategic discussions, executives will:

✅ Understand what company culture is and why it matters for business success.

✅ Recognise the impact of culture on strategy, innovation, and performance.

✅ Assess their own company’s culture—its strengths, weaknesses, and hidden challenges.

✅ Learn how leadership shapes and reinforces culture at every level of the organisation.

✅ Develop a concrete action plan to create a high-performing, values-driven workplace.

By the end of the workshop, executives will have the tools and insights to intentionally shape a culture that attracts top talent, improves decision-making, and enhances overall business performance.

By the end of this highly interactive 6-hour workshop, executives will have a deep understanding of company culture and practical tools to shape and strengthen their organisation’s culture for long-term success.

Key Learning Outcomes:

1️⃣ The Fundamentals of Company Culture

• What company culture is and why it’s crucial for business success.
• How culture influences strategy, decision-making, and performance.
• Common myths and misconceptions about company culture.

2️⃣ The Impact of Culture on Business Performance

• How strong cultures drive higher engagement, innovation, and customer satisfaction.
• Case studies of companies that thrived or failed due to culture.
• How culture affects hiring, retention, and organisational resilience.

3️⃣ Assessing and Diagnosing Company Culture

• The 4 Types of Organisational Culture (Competing Values Framework).
• How to evaluate their own company’s culture—strengths, weaknesses, and gaps.
• Recognising hidden cultural issues that may be harming performance.

4️⃣ The Role of Leadership in Shaping Culture

• How leaders influence and reinforce company culture—intentionally or unintentionally.
• Leadership behaviours that build or undermine a positive culture.
• How to become a cultural role model in their organisation.

5️⃣ Building and Sustaining a Strong Culture

• How to align core values with daily operations, decision-making, and leadership practices.
• Practical steps to embed culture into hiring, onboarding, and performance management.
• Strategies to handle cultural resistance and drive real change.

6️⃣ Developing an Action Plan for Cultural Transformation

• Identifying 3 key actions to improve culture in their organisation.
• Peer feedback and collaboration on implementation strategies.
• Personal commitment to leading cultural change at the executive level.

Final Takeaway:

Executives will leave with a clear roadmap to strengthen their company culture, improve leadership effectiveness, and build a more engaged, high-performing organisation

Session 1: Understanding Company Culture 

Objective: Define company culture and its role in organisational success.

• What is company culture? (Discussion + short video)
• Why does culture matter? (Real-world case studies: strong vs. weak cultures)
• Interactive Exercise: Culture Mapping – Identify elements of your current company culture.

Session 2: The Impact of Culture on Business Performance 

Objective: Show how culture influences strategy, performance, and employee engagement.

• How culture affects innovation, decision-making, and adaptability.
• Culture vs. Strategy: Which drives success? (Harvard Business Review insights)
• Case Study Analysis: Companies that succeeded (or failed) due to culture.
• Interactive Debate: Does culture eat strategy for breakfast?

Session 3: Diagnosing and Understanding Your Company’s Culture 

Objective: Help executives assess their own company’s culture.

• The 4 Types of Organisational Culture (Competing Values Framework).
• Self-Assessment: What type of culture does your company have?
• Group Reflection: What works? What needs improvement?
• Quick Fix or Deep Change? Understanding the challenges of cultural shifts.

Lunch Break & Informal Networking

Session 4: Leadership’s Role in Shaping Company Culture

Objective: Highlight how leaders influence and model company culture.

• Culture Starts at the Top: The leader’s role in shaping behaviours.
• What kind of cultural leader are you? (Leadership style self-assessment)
• Interactive Exercise: Identifying culture champions within your organisation.
• Action Plan: Small changes leaders can make today to reinforce positive culture.

Session 5: Strategies for Building and Sustaining a Strong Culture

Objective: Provide practical tools for shaping a thriving culture.

• Core Values vs. Empty Words: How to embed culture in daily operations.
• Hiring, onboarding, and performance management through a cultural lens.
• Interactive Exercise: Role-playing real-world cultural dilemmas.
• Best Practices: Companies that successfully built a strong culture.

Session 6: Action Planning & Commitment

Objective: Develop a personalised action plan for cultural transformation.

• What’s your biggest takeaway? Group discussion & insights.
• Identify 3 action steps to improve your company’s culture.
• Peer Feedback: Share plans and get input from fellow executives.
• Closing Exercise: The Culture Commitment Pledge.

Final Takeaways & Wrap-Up