How often do you use fear to motivate? In the Gugin Research Team, we are about to start researching on how, when and why we as managers use fear as a management tool. Our preliminary research shows that some use it often, others never but almost everyone we have...
Finn Majlergaard

Cultural Audit – Get the truth about your organisation
Cultural Audit - Discover the truth about your organisation Introduction Cultural audit is the process where we describe all the aspects of a particular organisational culture. Gugin has developed and refined a comprehensive framework that gives us all the insight we...
Cultural Competences – Sweet or Salty?
Culture beyond the basic concept of folklore is a complex heritage for all ย human beings. We learn first from our parents, then our family and relatives, and then the environment around us. Culture is transmitted through the process of learning and interacting with...
The top 5 corporate culture challenges for managers
Here are the 5 most significant challenges managers of multicultural teams are facing. The list is based on more than 600 clients Gugin has worked with across the Globe. Contact us if these challenges look familiar to you. We will love to hear about them. Maybe we can help.
Everyone in your organisation needs to be culturally intelligent. Here is why!
A toxic workplace culture can be devastating for an organisation, but fixing it can be challenging as we often get used to the toxic environment
Cultural challenges in the healthcare industry are blocking innovation and service improvements
The cultural challenges in the healthcare industry have to be addressed I am writing this article because I have received a number of questions and requests for help lately from companies in the healthcare industry about how to deal with cultural challenges in the...
Why Fighting Climate Change has to be embedded in Corporate Cultures
Fighting climate change has to be embedded in the corporate cultures for a number of reasons. Learn why and how you change the corporate culture
How to successfully screw up a business meeting
It happens all the time - we screw up a business meeting. We have an important business meeting coming up (first meeting with mother-in-law included) and we need it go well. We are well-prepared. We know all the numbers forward and backwards, we have our sales pitches...
5 Common Cross-Cultural Leadership Mistakes (and How to Avoid Them)
Learn the top 5 mistakes leaders make when managing multicultural teams โ and how to avoid them. Expert advice from Guginโs cross-cultural leadership specialists.
The Nobel peace Prize to Europe – A Warning
I am always looking forward to see who are honored with the Nobel peace prize. Usually the winner of this prestigious award has done a lot to promote peace or fight injustice in a part of the world that deserves international attention - a Nobel peace prize...