We often hear about the need for being creative. We even have a so-called creative class. It is usually people ( all dressed in black ) working in the advertising industry. They claim they have unique skills when it comes to creativity and they are excellent at luring lots of money out of their client’s pockets. But creativity in itself doesn’t bring progress to the table. There are lots of people who are extremely creative, who barely can make enough money to support themselves. So does that mean that creativity is not important? No not at all, but creativity only becomes useful if you add an ingredient.
The sliced bread – are you creative?
You can see the solution to the test in the image below. Did you figure it out or did you find another solution?
Innovation and creativity – What is the difference?
There is often confusion between the terms innovation and creativity. In short, creativity is just coming up with ideas while innovation is developing ideas for a particular purpose e.g. developing a new product, improving customer service or developing a new sales channel. So, in short, we can define innovation as:
In most situations, the purpose will be embedded in the company’s strategy or mission. In this article, the purpose is how we can improve competitive advantage. And the direction is utterly important. Only if you stay focused on your objective you can prioritise your ideas and work on those who serve the purpose best. When we work with our client developing cross-cultural competencies we often hear, “I/we are not creative or innovative”. But that is not true. Unlike what most people believe creativity is not a special gift you are born with. Being creative or innovative is in fact a very structured process that everybody can – and should – learn. If you are interested you can learn more about our innovation workshop here.
- We align your corporate culture with your strategy.
- We take you safely through major changes in your organisation.
- We develop the crucial cultural intelligence in your organisation by training your employees and leaders
- We help you develop a competitive advantage with a unique corporate culture
Gugin has helped more than 600 companies around the world creating a winning corporate culture.
Post-merger integration – the top 3 reasons why it usually fails
According to most surveys, including those from BusinessWeek and McKinsey quarterly 2/3 of all mergers and acquisitions fail to meet their objectives due to cultural clashes. In Gugin we have spent thousands of hours and a lot of money researching the reason behind this and develop services that help bring down that ratio.
Cultural Dilemma 1: The Owner’s Daughter
As leaders we are faced with dilemmas all the time. if you have a high level of Cultural intelligence you will reconcile them successfully
Future Cultural Challenges for Airlines and Airports
Executive Summary IATA has forecasted that passenger demand to double over 20 Years with the fastest-growing markets in Asia and Sub-saharan Africa. This is no surprise that the emerging and frontier market economies account for the biggest growth in the near future....
Book Dr. Finn Majlergaard as Speaker for your next Event or Masterclass
Re-energise your Team with an interactive inspirational speech or a tailored workshop To kick-off an organisational change process To re-energise a culturally diverse team To boost innovation in a culturally diverse team To facilitate feedback on organisational...
Dilemma 3: Are you corrupt?
Are you corrupt? Usually when you ask people if they are corrupt they will answer "No!". But the truth is that we can all end up being corrupt if the pressure on us is big enough. Will will not be proud of it, many will not speak about it and most people will feel a...
