Blog posts hereunder
Here are 9 reasons why you must have a strong company culture
Here is a reminder of why your company culture is your most important asset. Your company culture must be nurtured and cultivated like any other asset - otherwise, it loses its value. We have listed 9 good reasons why a strong company culture is crucial for any...
Leadership Keynote Speaker by Dr Finn Majlergaard
Leadership keynote speaker, Dr Finn Majlergaard delivers thought-provoking global leadership speeches and workshops all over the world, based on 25 years of experience with 600+ companies. Anyone can copy your product but no one can copy your culture. Learn to become the best in leadership
Integration of corporate cultures – how Gugin facilitates successfully
Corporate culture integration is crucial when merging two organisations. Did you know that 2/3 of all mergers and acquisition fail to meet their original objectives due to cultural clashes? They fail because the organisations involved don’t have the expertise nor the...
Cultural Audit – Get the truth about your organisation
Cultural Audit - Discover the truth about your organisation Introduction Cultural audit is the process where we describe all the aspects of a particular organisational culture. Gugin has developed and refined a comprehensive framework that gives us all the insight we...
An employee betrays you. What do you do?
Most people have tried being betrayed by another person. How we deal with it in a personal setting can vary a lot depending on the circumstances and our personal attitudes. When it happens in a company when someone betrays the company in one or the other way, we need...
The Millennial Generation change the Cultural Patterns
The millennials are between 20 and 35 years old and they haven't lived a life without the internet. They are probably the most progressive, idealistic and tolerant generation the world has seen. Who are they and how are they going to change the world? The reason why I...
There is one thing worse than bad leadership
We are good at reducing bad leadership Most leaders and managers are well aware that the quality of their performance has a huge influence on the people they manage or lead. This is also why organisational feedback systems are so valuable because they indicate how and...
Artificial Intelligence :: How not to destroy your company culture
chatGPT sparked the AI race into warp speed leaving companies, legislators and everyone else partly paralysed about what that is going to mean to everything we know. Gugin has helped companies create the right company cultures for more than 20 years. We have never...
Be Global in anything you do everywhere in the world
It seems Hamlet is not alone with his whim. Born from a genius mind four centuries ago, it still holds true to describe one of the most difficult processes for any human being: Decision Making. It can be as complex as a multinational acquisition or as simple as what...
Future Cultural Challenges for Airlines and Airports – Full document
Executive Summary IATA has forecasted that passenger demand to double over 20 Years with the fastest-growing markets in Asia and Sub-saharan Africa. This is no surprise that the emerging and frontier market economies account for the biggest growth in the near future....