


Changing Corporate Culture With Cultural Nudging
What is Cultural Nudging Cultural nudging is a concept where we can alter people’s behaviour in a predictable way without forbidding them to choose other options. It is used a lot in architecture where you want people to move in a specific way and pace in a...
Why Brexit might be the best thing that has happened to Europe in 30 years
The broken Family in Europe Imagine you belong to a big diversified family in Europe, where each part of the family lives in different places, do different things for a living, have different political perspectives and belong to different social groups. When you all...
Future Cultural Challenges for Airlines and Airports
Executive Summary IATA forecasts passenger demand to double over 20 Years with the fastest-growing markets in Asia and Sub-saharan Africa. This is no surprise that the emerging and frontier market economies account for the biggest growth in the near future. This is...
The top 5 corporate culture challenges for managers
Here are the 5 most significant challenges managers of multicultural teams are facing. The list is based on more than 600 clients Gugin has worked with across the Globe. Contact us if these challenges look familiar to you. We will love to hear about them. Maybe we can help.
Which Rules are you ready to break to be considered a Leader?
I gave my students in “Leadership across Cultures” the exam question: “Which rules and norms will you break in order to be considered a leader?” This article covers some of the findings and delivers a glimpse of what future employers can expect from ambitious american students