Competitive advantage – a new way of calculating it
Learn how to calculate the competitive advantage derived from cultural diversity, cultural intelligence and innovation.
#competitiveadvantage #innovation #diversity #leadership
Cultural Diversity – the key to Success for Global Companies
Taking advantage of cultural diversity is propable the biggest hidden resource in business today. Gugin has helped hundreds of companies becoming better
Employee satisfaction – Can you do too much for them ?
Employee satisfaction – Can you do too much? This article reveals some of the secrets all leaders should know about
Culture Nudging – an intelligent way to change behaviour
Culture nudging is an effective and fun way if changing people’s behaviour. Gugin teaches you how you can use it as a new leadership tool
Geert Hofstede – Break Free from his Outdated Lens
Using Hofstede to assess cultures is popular but as wrong as it can be and damage cultural reconciliation because it promotes cultural stereotypes
The Object-Oriented Organisation – the new innovative way
The object-oriented organisation is the new way of organising people. It is invented by Dr Finn Majlergaard, CEO of Gugin
Gugins Blog posts
- Cultural Intelligence: 5 ways to test a person’s level 5. July, 2026The post Cultural Intelligence: 5 ways to test a person’s level appeared first on Gugin Cross-Cultural experts.Finn Majlergaard
- Cross-Cultural Leadership The Challenges and Opportunities 5. July, 2026Cross Cultural Management is challenging to most managers. This article outlines 3 of the challenges and suggests how you can deal with them The post Cross-Cultural Leadership The Challenges and Opportunities appeared first on Gugin Cross-Cultural experts.Finn Majlergaard
- The Real Reason Your Company Can’t Attract Young Talent — And Why It’s a Leadership Problem 14. June, 2026companies believe their Gen Z talent problem is a recruitment issue. The research says otherwise. Discover why your ability to attract young talent comes down to one thing most organisations consistently overlook — and what emotionally intelligent leadership has to do with it. The post The Real Reason Your Company Can’t Attract Young Talent — […]Finn Majlergaard
- Charisma Is Not a Gift — It’s a Skill. Here’s How Gugin Teaches It. 6. April, 2026What separates a good leader from one who truly moves people? Research — and decades of cultural intelligence practice — point to one word: charisma. And unlike talent, charisma can be learned. The post Charisma Is Not a Gift — It’s a Skill. Here’s How Gugin Teaches It. appeared first on Gugin Cross-Cultural experts.Finn Majlergaard
- Culture Audit – Get the truth about your organisation 28. March, 2026A Culture Audit gives you crucial insight into how well your company culture is supporting your strategy and desired values. You might be in for a big surprise The post Culture Audit – Get the truth about your organisation appeared first on Gugin Cross-Cultural experts.Finn Majlergaard
- USA walks from one disaster to another as it lacks emotional- and cultural intelligence 26. March, 2026USA walk from one disaster to another as it lacks emotional- and cultural intelligence. As the world is becoming multipolar, USA is a a lot more disasters that only in their wars. The post USA walks from one disaster to another as it lacks emotional- and cultural intelligence appeared first on Gugin Cross-Cultural experts.Finn Majlergaard
- Why EU Defence Collaboration Depends on Cultural Intelligence 28. January, 2026Emotional and cultural intelligence are key to successful EU defence collaboration, enabling trust, cohesion, and innovation across borders. The post Why EU Defence Collaboration Depends on Cultural Intelligence appeared first on Gugin Cross-Cultural experts.Finn Majlergaard
- Learn how to create an inclusive workplace culture 29. June, 2025This Gugin video teaches you how you can create an inclusive workplace culture so you get motivated, satisfied and innovative employees in your organisation The post Learn how to create an inclusive workplace culture appeared first on Gugin Cross-Cultural experts.Finn Majlergaard
- Take the test – How culturally intelligent are you really? 29. June, 2025How culturally intelligent are you? Take this simple test and get and idea. It is one of many small tests Gugin uses in its leadership training The post Take the test – How culturally intelligent are you really? appeared first on Gugin Cross-Cultural experts.Finn Majlergaard
- Learn how to become culturally intelligent 29. June, 2025This video from Gugin explains how you start the journey of becoming culturally intelligent, so you can become an even better leader The post Learn how to become culturally intelligent appeared first on Gugin Cross-Cultural experts.Finn Majlergaard