Can you do too much for your employees?
We raise the question because we did a large survey for a client last month that gave some surprising results – results that will require some further research – for sure, but we will disclose the conclusions with you in this article. We have anonymised...How creative are you? And how do you turn it into innovation?
We often hear about the need for being creative. We even have a so-called creative class. It is usually people ( all dressed in black ) working in the advertising industry. They claim they have unique skills when it comes to creativity and they are excellent at luring...Why leaving Facebook is the right thing to do
Why leaving Facebook is the right thing to do This article is about why I closed my Facebook account 2 months ago and why I feel it is one of the best decisions I have made in a very long time I actually started writing this article before Facebook fell down from the...Artificial Intelligence :: How not to destroy your company culture
chatGPT sparked the AI race into warp speed leaving companies, legislators and everyone else partly paralysed about what that is going to mean to everything we know. Gugin has helped companies create the right company cultures for more than 20 years. We have never...Competitive advantage – a new way of calculating it
Learn how to calculate the competitive advantage derived from cultural diversity, cultural intelligence and innovation.
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