You can’t trick customers or employees into being loyal to your Company or Brand. You can only achieve long-term loyalty from customers and employees if your corporate culture is transparent, you do what you say and that you are willing to make sacrifices for your values.
The Corporate Training Dilemma Corporate Leadership Training is often the most effective training because all the participants share the same goals and are part of the same corporate culture. But there are still challenges to overcome. Training people at all levels in...
Politicians use it all the time, Business executives use it, Parents use it too - the word; compromise. We learn to compromise because we are told this is what we have to do when different values or interests collide. And we are proud when we have managed to seek a...
Learn how important it is to benefit financially and strategically from the cultural diversity in the workplace.
In most surveys covering strategic priorities, innovation usually comes in among the top three priorities. Yet, most innovation projects fail to succeed. In this article, I will explain why that is and what we can do to make innovation more successful. Why is...
Is Terrorism = Islam? Of course not It is easy to judge the terror attacks we have witnessed in Paris as a spin-off of radical islamism as all of the terrorists were muslims. I am writing this short article because I have worked with this subject for quite many years...
Trump, Putin or Kim Jong-Un 3 people who gain global attention. 3 people who almost everybody have an opinion about. Before we continue we will like to hear your opinion by answering the short poll below. We will also be grateful if you will share this...
Here are the 5 most significant challenges managers of multicultural teams are facing. The list is based on more than 600 clients Gugin has worked with across the Globe. Contact us if these challenges look familiar to you. We will love to hear about them. Maybe we can help.
Merging organisations. The difficult task most CEO's think they master - but they don't- which is why 2/3 of all Mergers fail to meet their objectives due to cultural clashes. Here are the top 5 reasons why merging organisations go wrong and what you can do to...
Look carefully at the image above. What do you pay attention to first, the different colours or the similar shapes? If you see the different colours first it means that you have a preference for looking for differences before you see similarities. If, however, you see...