I just say things as they are – is a phrase we often hear. It reveals that the person saying it has very low cultural and emotional intelligence
Finn Majlergaard
Dr. Finn Majlergaard is a globally recognised French expert in cross-cultural leadership, organisational culture, and global business strategy.
He is the founder and CEO of Gugin, a consulting and training firm specialising in helping organisations leverage cultural diversity to build high-performing corporate cultures.
🎓 Academic and Professional Background
Dr. Majlergaard holds a doctoral degree in cross-cultural leadership from the International School of Management (ISM), with campuses in Paris, New York, Tokyo, and Shanghai.
He also earned an MBA from Henley Business School in the UK.
Before founding Gugin in 2001, he held international positions at IBM, CSC, and Arthur Andersen Business Consulting.
🌍 Global Consultant and Keynote Speaker
He is known for his thought-provoking keynotes on cultural intelligence, global leadership, and AI’s impact on culture. He’s spoken worldwide to inspire leadership transformation.
📚 Author and Entrepreneur
He has authored books and founded ventures such as Educated Singles and DissertationNurse.
🎓 Academic Involvement
He teaches at global institutions including HEC Executive Education in Paris and has worked with over 600 companies worldwide.
Cross-Cultural Team Development in the Southern French Alps
Team development in the southern French Alps is a great way to develop your cultural competence is in your team together with the Gugin experts
Employee satisfaction – Can you do too much for them ?
Employee satisfaction – Can you do too much? This article reveals some of the secrets all leaders should know about
Micro-inequities make Cultural Conflicts destructive
Many cultural conflicts start with micro-inequities that no one pay attention to. If you learn to do that you can make a huge difference to your organisation
Culture Nudging – an intelligent way to change behaviour
Culture nudging is an effective and fun way if changing people’s behaviour. Gugin teaches you how you can use it as a new leadership tool
Integration of company cultures – how to succeed
Integration of company cultures after a merger or acquisition usually fails because it is not considered important – until the company goes down
Geert Hofstede – Break Free from his Outdated Lens
Using Hofstede to assess cultures is popular but as wrong as it can be and damage cultural reconciliation because it promotes cultural stereotypes
Innovation projects mostly fail – here is the why!
Innovation projects usually fail – because we let them. They don’t have to. With cultural intelligence you can make your innovation projects succeed
Gugins services – How are they developed
Here is how Gugins services are developed and the secret to why we always deliver a lot of real value to our clients around the world
You can’t make a dog happy by wagging its tail
We know how to make a dog happy. Making humans happy and satisfied is equally simply if you understand how. Gugin will teach you
The Object-Oriented Organisation – the new innovative way
The object-oriented organisation is the new way of organising people. It is invented by Dr Finn Majlergaard, CEO of Gugin
Customer Loyalty & Company Culture – how are they connected?
Customer loyalty is together with employee satisfaction the two key factors for organisational success. But how do you really get loyal customers?










